The British singer’s tour began with three performances in Edinburgh by Taylor Swift. This will be followed by eight nights at Wembley and evenings in Cardiff and Liverpool. wherein just in London, 720,000 fans will be there. After the European leg, Taylor will return to the US for nine more gigs in Miami, New Orleans, and Indianapolis. She has already done 53 dates in the US. She has agreed to do fifty gigs in eighteen European cities.
Fan Loyalty and Its Economic Effect
Before the celebrity ever arrived in the city for her tour, some devoted Taylor Swift fans started to form lines 48 hours in advance. A staggering 220,000 people are eagerly awaiting a look and to purchase goods. However, because to the rapid booking of hotels, many people in Edinburgh had difficulty finding lodging. Even though they tripled their prices for the megastar’s three-night stay from June 7 to June 9.
The Brit economy is expected to grow by around £1 billion as a result of her Eras tour. In addition to the cost of the ticket, fans also have to pay for lodging, transportation, a pre-concert dinner, and official goods. Many will also purchase new clothing for the momentous event. Each Swiftie who attends an Eras performance in the UK will pay, on average, £848 to see their idol play, according to research.
Ticket Controversy: Globally High Demand
